From The Beginning
QUALITY TIMEKEEPING SINCE 1854
OUR ROOTS DATE BACK TO 1854 IN WATERBURY, CONNECTICUT, A TIME WHEN HOW YOU MADE SOMETHING WAS JUST AS IMPORTANT AS WHAT YOU MADE.
A New Experience of Flavor
Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.
QUALITY IS NOW AFFORDABLE
IN 1950, TIMEX BRAND WATCHES ARRIVED WITH THE V-CONIC, THE FIRST HIGH-QUALITY MASS PRODUCED WATCH MOVEMENT. AT THE END OF THE DECADE, EVERY THIRD WATCH SOLD WAS A TIMEX.
TAKES A LICKING AND KEEPS ON TICKING
WE DID EVERYTHING IMAGINABLE TO DESTROY OUR WATCHES ON LIVE TELEVISION EACH WEEK, PROVING TIMEX TAKES A LICKING AND KEEPS ON TICKING.