ECO-DRIVE

The watch that never stops, wherever you are.Inventing a technology to ensure watch that never stops anywhere in the world was one of the challenges for CITIZEN. In 1976, we invented the world’s first light-powered analog quartz watch that runs using only light as a power source. This technology, now known as “Eco-Drive,” can generate power from any light source, artificial, natural and even dim light to keep watches running without ever replacing batteries. As a pioneer of the field, we set new challenges for ourselves to bring forth the full potential of power generation using light. CITIZEN’s Eco-Drive technology has won acclaim in Japan and other countries for its contribution to environmental protection. In 1996, an Eco-Drive watch was nominated as the first watch to qualify for the Eco Mark, a label managed by the Japan Environment Association (JEA). In 2014, CITIZEN became the first watchmaker to earn a Gold Prize in the JEA’s Eco Mark Awards.

A New Experience of Flavor

Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.

Features of satellite wave

Precise timekeeping anywhere in the world 

With coverage across 40 of the existing UTC standard time zones, watches with Satellite Wave will ensure the most accurate time you will find in any conventional watch. Whether you trek through the desert, cruise the oceans or climb a snowy mountain, you never need to worry about having the correct time.


World’s fastest* satellite time reception at 3 seconds 

Satellite Wave technology allows your watch to adjust to a new time zone with amazing speed and ease. Receiving a satellite signal in as little as three seconds, Satellite Wave has the world’s fastest signal reception speed from GPS satellites.


High-speed watch hands 

Our watches contain the latest in high-speed motors for watch hands. CITIZEN’s efforts in this area of technology make the transition to the correct time stunningly beautiful and fast.