CARTIER: LEADING THE WAY IN CREATIVE WATCHMAKING
Known as a French maison, meaning house, Cartier was established in 1847 Paris by a man named Louis-Francois. It was his three grandsons who travelled the world looking for global inspiration, opening boutiques in London, New York and then beyond. Renowned for the jewels that echo through history - worn by the most glamorous of stars and royalty - it is easy to forget that Cartier is a pioneer in watchmaking. Responsible for the world's first modern wristwatch in 1904, the Santos, driven by advances in aviation and the Brazilian pilot Alberto Santos-Dumont, Cartier had also developed its own in-house watch movement by this time. Since then it has led the way in creative watchmaking - making iconic shapes its signature.